Chutes & Shots
Branding, Advertising, Packaging, Print
For this assignment, I was tasked with designing a board game based on the mechanics of an already existing game. I chose the classic game “Chutes and Ladders,” also known as “Snakes and Ladders,” and added an alcoholic twist. With the incorporation of shot taking when prompted, this board game was targeted towards a slightly older audience, and the branding pays homage to the funky, playful colors, shapes, and patterns.
Board Game
Included in the Chutes & Shots are the following items: board game box, board game board, 8 color coded dice, 8 color coded shot glasses, and instructions on how to play the game.
Digital Advertising Campaign
Reaching a young adult audience through social media felt like the best approach for advertising this board game. Depicted below are two Instagram posts and an Instagram story from Chutes and Shots, marketing itself as the #1 Drinking Board Game.
